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Donor profile: Arthur & Mary Heinmaa

Updated: Dec 8, 2021

Update #115

From youngest Estonian House shareholder to Viru Vanem donor

KESKUS Donor Profile  - A family picture on vacation
Peggy Jupe, Marcus Heinmaa, Arthur Heinmaa, Mary Heinmaa, Anika Heinmaa



When Arthur Heinmaa was just 18 months old, his parents Atmar and Edda wanted to ensure he would be inextricably linked to the community by securing shares in his name to the Estonian House in Toronto. He has remained a dedicated shareholder ever since.

Now, many decades later, Arthur and his wife Mary have secured their childrens’ future to the community by becoming Viru Vanemad donors to the KESKUS International Estonian Centre. KESKUS is the dynamic new hub for the Estonian community that is under construction in downtown Toronto.

“Often when you make the decision to support a project, you are thinking ‘what am I getting out of this?’” Arthur explains. “But we want to think a generation ahead, to when we are holding our grandchildren, and that by donating we are holding space for them to be connected to their roots.”

The youngest and oldest Estonian House shareholders, Estonian House in Toronto 1963 memorial album.

Arthur and Mary live in Toronto and have two children: son Marcus is 30, and daughter Anika is 28. Arthur is President of Cidel Asset Management, the asset management division of a private Canadian bank, and Mary is Director of Philanthropy at Victoria University, a college of the University of Toronto. Arthur’s sisters Andrea Herrmann and Alice Jupe also live in Toronto.

The couple are involved in many charities and believe strongly in the value of giving. They also hold fast to the importance of instilling knowledge of cultural heritage to their children.

Mary is of Greek descent, and her parents immigrated to Canada as well. The couple shared the experience of growing up in families where hard work, dedication and emphasis on the value of a good education were second nature.

“Because we are from different cultures, it’s important to us that our children respect and know about their respective families and what they have gone through,” Mary said. “These are valuable stories that we want to teach them.”

And, naturally, part of the shared tradition is the love of good food. Like in many “blended” families, Mary has enthusiastically absorbed Estonian culinary interests.

“When I went to the first gathering at Arthur’s parents’ home, there were all these marvelous dishes,” she recalls. In no time, she started making “rosolje”, the distinctive rosy-hued beet salad found at just about every Estonian celebration as well as baking the sweet bread “kringel.”

“The children love them, too!”

Arthur and Mary point out that many people in the generations who are born and raised in North America often only have one parent who is Estonian.

“That is the reality for many cultures and, in fact, it is what makes Canada so unique,” Mary added. “We have to think of the generations that will come after us, and give them something to hold on to, and be connected to.”

“There has to be a reason for them to get involved and be interested.”

Arthur and Mary point out that the fresh, modern architecture of KESKUS – and its prime location in the Bloor Street Culture Corridor - are incredibly appealing.

“KESKUS is so forward-thinking in the way it is designed and how it will be operated,” he said. “It will embrace the future and provide so many ways for people to connect.”

Valli Olbrei
Rahel Olbrei

Arthur, whose family was very involved in the arts, knows his parents and grandparents would strongly approve of a centre that will showcase Estonian culture.

His grandmother Valli Olbrei and great-aunt Rahel were both ballet dancers in Estonia. Valli appeared in a number of Estonian ballet performances including Giselle, The Nutcracker and Midsummer Night’s Dream. Rahel appeared in the first Estonian sound film “Children of the Sun” directed by Theodor Luts. Her husband Hanno Kompus was an operatic director at Estonia theatre and established Montreali Eesti Teater when he emigrated to Canada.

“This donation is for all my relatives who endured hardships to come to Canada and give us a good life,” Arthur said. “We are giving back in a small way.”

It is clear to Arthur and Mary that the spirit of the arts trailblazers in Estonia from many generations ago will live on at KESKUS, and perhaps even dance on the stage of its Great Hall.


Get involved and help support our future

Please join the growing list of capital campaign donors! KESKUS International Estonian Centre’s donor categories are Kalevipoja Laud for gifts of $100,000 and above (including naming rights for specific areas), Viru Vanemad for gifts of $10,000 and above, and Kungla Rahvas for gifts under $10,000. KESKUS generous donors are listed here.

To make a donation, please call +1.647.250.7136 or email Donations may be made as a family gift, or in honour of an individual or family. Donations from Canada, U.S. and Estonia will be issued a tax receipt.

Let’s keep in touch!

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