The results are in! Communications survey will help guide community outreach

Update #39


The Estonian Centre Project Communications Committee conducted a survey recently to gather opinions from the community about communication preferences.


About the survey


The survey was available in English and Estonian, either online or on paper, from mid-October through early January 2019.


The objective was to gather feedback on:

  • Type of information desired

  • How to receive information

  • Frequency of communication


A total of 81 people responded


  • 75% of respondents were from the Greater Toronto Area; 90% from Ontario.

  • The largest group of respondents (56%) were 54-72 year olds; one-third were 53 or younger.


What topics are people interested in?


The survey showed that project updates are the most popular, followed by the design of the new centre, and information about the capital campaign a close behind. The legal and governance structure of the new centre is also of interest.


What types of communication channels did respondents prefer?


A mix of channels is the most effective based on the findings below that show that there is no universal channel for all.

The project email newsletter is the most preferred channel – so please sign up at estoniancentre.ca if you have not already done so!

  • Over 70% of respondents are interested in in-person sessions.

  • Almost half (48%) prefer frequent Facebook updates.

  • A little under half (46%) do not look to the print version of Eesti Elu for updates.

  • About 25% of respondents do not go to EestiElu.com and 20% don’t visit the Estonian Centre website.


What does this mean for Estonian Centre communications?

We’ll continue to publish regular articles in Eesti Elu, but will focus on expanding our communication via a regular e-mail newsletter. We will actively update our Facebook page (@Eestikeskus) to reach those on social media, both locally and internationally. We’ll use Facebook Events Pages to promote our in-person Community Engagement Sessions. When possible, we’ll livestream our Community Engagement Sessions via Facebook.


Quarterly in-person Community Engagement Sessions will continue, with the next one being Saturday February 9th at 10:00 a.m. in the Estonian House kohvik (see below.)


A big thank you to all who participated! Your opinions will help us plan our communication effectively in the way that works best for you.


Please continue to share your questions and feedback! It is very much appreciated.

Email to info@estoniancentre.ca.

Stay up to date!


Visit us at estoniancentre.ca and sign-up for our email newsletter


Follow us on Facebook @EestiKeskus


Read our articles on our website (www.estoniancentre.ca), and in the print and online versions of Eesti Elu.

EVENT NOTICE!


Please join us for an Estonian Centre project Community Engagement Session in the Estonian House kohvik on February 9th at 10:00 am. Key representatives from the Estonian Centre project will be on hand to present the latest information on the progress of the project, and to answer your questions. Coffee will be served.


Hope to see you on February 9th, 2019.

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